14 February 2017
Reno Rodeo Foundation Helps Nevada Children

The Reno Rodeo, now approaching its 100th year, plays an important part in the Northern Nevada community, drawing more than 130,000 fans and contributing an estimated $57 million annually to area businesses.  Just as important is the work of the Reno Rodeo Foundation. Every year a portion of the net proceeds from the Reno Rodeo go to supporting the good work of the Foundation.  Through its many charitable programs, it has helped children and families in Northern Nevada since 1986.

According to the organization’s website, “The Reno Rodeo Foundation is committed to enhancing and enriching the lives of Northern Nevada families by aiding chilldren with extraordinary needs, building community partnerships, and providing grants and scholarships to eligible Northern Nevada high school graduates.”

Focus on Children

One of the group’s signature programs is the annual Reno Rodeo Denim Drive, a community event that collects new clothing, jeans, shirts, infant and toddler clothing, socks and underwear for children who have been rescued from unsafe homes in 14 Northern Nevada counties. Since 2006, the Foundation has donated more than $760,000 in clothing for abused, neglected and abandoned children in foster care and protective custody.

Nevada State Bank branches serve as collection points for the clothing each fall. In addition, people can “Donate a Dollar for Denim” at the bank and in other locations. This year, Nevada State Bank helped the Foundation collect $8,718.66 in cash donations, making it the largest single contributor to the Denim Drive. (see photo*). The money raised through the “Donate a Dollar” campaign is used to purchase additional new clothing throughout the year.

“The Reno Rodeo Foundation recognizes the significant commitment of Nevada State Bank (NSB) throughout our service area,” said Larry Frugoli, Reno Rodeo Foundation president.  As the largest contributor to the Denim Drive every year since its inception, NSB provides support by giving comfort to those children who have experienced the unimaginable in those communities.”

The Nevada State Rodeo License Plate helps fund the Foundation’s scholarship program. Hundreds of Northern Nevada high-school students have furthered their education by attending college and even going on to pursue advanced degrees.  Also on the education front, the Reno Rodeo Reading Roundup literacy program is offered to first-grade students attending at-risk schools in Washoe County.  This program allows students to learn the three R’s – Reading, Rodeo & Responsibility – during school assemblies. Through an interactive learning experience, each student meets Cowboys, Cowgirls, and Smokey Bear, is allowed to pet a gentle horse brought in for the occasion, and then receives two new books to take home.

To assist young people with special needs, the Foundation established the Reno Rodeo Wish program in 2003 for children with physical or medical challenges.  Each year, the Foundation selects a child to receive financial assistance to enhance the quality of their life while providing a “Reno Rodeo Wish Experience.”

Capital Projects

The Reno Rodeo Foundation has joined with other community groups to build and maintain facilities serving Northern Nevada children, including Kids Kottage, an emergency shelter for children who have been removed from their homes due to abuse or neglect. At the Kottage, the Foundation helped fund the Kids Kampus Activity Center, a 12,000-square-foot recreation facility housing a gymnasium, two classrooms, and a computer lab.

The Foundation also supports Marvin Picollo School, a public school in Washoe County providing educational opportunities for students with severe intellectual and physical handicaps. Funding from the Reno Rodeo Foundation and the community helped the school construct an enclosed arena in 2003 for its therapeutic horseback riding program. With its special hoists and ramps, the indoor arena makes it possible for every student at the school to access the equine therapy program year-round.

Community Grants

The Reno Rodeo Foundation Community Grants program provides financial awards to deserving non-profit service organizations working to improve the quality of life for Northern Nevada children and families. The Nevada State Rodeo License Plate helps fund the program.  Priority is given to groups with an operating budget of less than a million dollars.

“Nevada State Bank is dedicated to being a resource in each community we serve,” shared Debby Herman, Senior VP of Nevada State Bank and Reno Rodeo Foundation Board member.  “It’s a perfect fit to be a community partner and a board member knowing that we are helping to support thousands of children who directly benefit from the Foundation’s programs and services in those communities.”

By partnering with other groups on large projects and providing funding to support local non-profits, the Reno Rodeo Foundation leverages its resources to help improve the Northern Nevada community.  “For 31 years, over 30,000 children have benefitted annually, and more than $4.5 million has been given back to the Northern Nevada community because of the generosity of our collaborative partners like Nevada State Bank,” affirmed Clara Andriola, Reno Rodeo Foundation Executive Director.

Nevada State Bank is proud to assist the Reno Rodeo Foundation in serving children with extraordinary needs. For more information, please visit the Foundation’s website at www.renorodeofoundation.org.

*Photo caption: Reno Rodeo Foundation board members accept Nevada’s State Bank’s check for funds raised in the 2016 Denim Drive. Holding check (left to right): Dr. Larry Frugoli, Reno Rodeo Foundation president; Debby Herman, region manager for Nevada State Bank; Brad Sidener, Reno Rodeo Association president.


The information provided is presented for general informational purposes only and does not constitute tax, legal or business advice. Any views expressed in this article may not necessarily be those of Nevada State Bank, a division of ZB, N.A.


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