May 15, 2011
Letter from Dallas Haun
A couple of years ago Nevada State Bank celebrated its fiftieth anniversary, and to mark the occasion, we produced a book that looked at the growth of the bank alongside the history of our state over those years. Some of the photographs were an entertaining reminder of how business used to be done. An image from the 1960s shows two bank staff members, a man wearing a skinny tie and a woman with a bouffant hairdo, who are working a huge, clunky-looking check-proofing machine.*
Today, checks fly through image-capture machines, and information travels electronically through the clearing process, in keeping with our goal to “go green.” This all brings me around to social media — technology that has revolutionized how we communicate and do business.
At Nevada State Bank, we are using Facebook, Twitter, and YouTube to extend our involvement with the community. For example, in April, designated by the United States Senate as Financial Literacy Month, we used social media to let the community know about the financial-literacy classes that our staff members were volunteer-teaching for children in schools around the state. In the same month, we conducted our first fund-raising project via social media with a project called “Check in for Charity.” Each time anyone used the GPS on their phone to check in with the bank via Facebook mobile, we donated one dollar to the March of Dimes.
The success of this experiment encouraged us to organize the “$20K Giveaway” to benefit Nevada public schools. Beginning August 21 through October 14, 2011, log on to Facebook and “like” us, then cast your vote for a deserving K-12 public school. Nevada State Bank will donate a total of $20,000 dollars to the three schools that receive the most votes. Let’s join together to make social media work for the benefit of the whole community.
President and CEO
Nevada State Bank
*Click here to see this photo, as well as a gallery of other historical photos from Fifty Years of Nevada Spirit, a book celebrating the first 50 years of Nevada State Bank.
Powered by Facebook Comments